- Find you
- Understand you
- Contact you
Help more customers find you. Spend less time on admin.
Stay relevant in the age of AI with a practical website and simple business tools—built for small businesses in the Eastern Cape and across South Africa.
Website transformation
His phone didn't ring on Tuesday. This is why.
Two phones, sixty seconds, one burst geyser. On the left, the customer. On the right, the business owner's phone sitting on his workshop bench. Watch both at once.
Nomsa's geyser just burst in Gonubie. It's leaking into the ceiling. She needs someone today, and she's looking on her phone right now.
Nomsa's phone the customer
Sipho's phone the business owner
Hi, I need a geyser repair in Gonubie. It's burst and leaking into the ceiling. Can someone come today or tomorrow morning? — Nomsa, 14 Beach Road
Press play — and keep one eye on Sipho's phone.He's expecting a quiet Tuesday. He's about to be right.
She never saw a phone number she could press
It was baked into a picture. On a phone, that's a dead end — and he's had it that way since 2017.
She only wanted to know one thing
Do you come to Gonubie? It wasn't anywhere on the site. So she assumed no and moved on.
WhatsApp is how she already talks
One tap, message half-written for her. No form, no email, no waiting to hear back.
He got a real job, not "hi do u do geysers"
Address, photo, urgency, name. He can quote it from the bench without phoning her back twice.
And this is what changed under the bonnet
the invisible halfNone of this is visible to Nomsa. It's the part that decides whether she ever found him in the first place — and whether Google and the AI assistants can read him at all.
Already have a website? See what we check for AI visibility → We improve the evidence; no provider can guarantee a mention or ranking.
Illustrative example built to show how these sites typically fail — not a real business and not a claimed client result. The "before" is the kind of website many good businesses were sold years ago and never had reason to question.
The work he gets
First, we help Sipho's phone ring. Then we show him which jobs pay best.
Sipho sends one ordinary week through the website. Watch what comes back.
Illustrative example — not a client resultSipho's phone what he sends
What did the week really pay?
Runs privately in your browser
Sipho's phone what comes back
Sipho's Friday check will appear here
The biggest invoice was not the best job. Tap to see why.
The smaller job paid nearly 4× more per hour.
Press play — Sipho's ordinary job file is ready.Watch what leaves one phone and what returns to the other.
See all seven jobs and the maths
The phone keeps the decision simple. This is the checkable arithmetic underneath it.
COASTAL HOME REPAIRS
Job sheet · week of 10 August
How much of your week is driving — unpaid?
Move the slider. Every job uses the same on-site hours and your chosen weekly travel. Travel is added once — never double-counted.
At , it becomes 288 hours — seven full working weeks a year.
Put a R350 call-out on anything under two on-site hours.
It doesn't touch the big quotes. It makes the short jobs pay for the time they really take.
He did five of those jobs last week. That's R1,750 that week — about R7,500 a month — for changing one line on his quote template.
And the harder one: the bathroom renovations aren't worth what he thinks. Three service calls in a day beat two days in Bonza Bay.
Illustrative figures on sample data. “Under two hours” uses on-site time before travel: blocked drain, geyser element, tap repairs, burst pipe and geyser service. Monthly estimate uses 4.3 weeks: R1,750 × 4.3 = R7,525, rounded to about R7,500. Baseline travel is 4.5 hours: 216 hours a year ÷ 40 = 5.4 working weeks.Under the bonnet
Plain arithmeticNo fake AI theatre. We add the missing facts to the jobs Sipho already records.
Want this for your own business? See website packages & prices →
Illustrative sample built from seven checkable jobs, not a claimed client result. No bank or accounting connection is shown or required.
Useful technology should make the next decision easier.
Explore business systems, data and document support, Google visibility work, and bounded chat assistants that answer from approved facts and hand judgement to a human.
See the work, with the labels left on.
Geoff’s Aircons is live. Independent concepts stay clearly labelled, so you can see the standard without being sold a fiction.
Understand. Scope. Build. Check. Handover.
There is a named human, a written scope and a clear handover—not a black box.
Straight Answers
R399 is a bounded one-page Starter Presence. R799 is a three-page Decision Journey with human review and up to 30 minutes of assistance by phone or PC. A custom build of up to five pages is R4,500. The R2,500 legacy route is eligibility-gated. Hosting, domain and care are chosen separately; the Packages page shows the exact boundaries.
R399 and R799 use tightly bounded page shapes and owner-approved facts. They exclude the workshops, custom functions and open-ended revisions of a bespoke build. If the boundary does not fit, we say so before work starts.
Yes. We build chat assistants that answer your customers' common questions, capture their details and hand over to your WhatsApp. Add it to any website package.
We can rebuild it, modernise it, or just add features — a chatbot, quote calculator, booking, SEO fixes. We scope add-ons individually so you only pay for what you need.
Usually just a sales export from your till, accounting package or spreadsheet — 6+ months is ideal. We handle messy data. Your data stays confidential and stays yours.
We can assess the required document, the information you already have and the gaps that need attention. This work is quoted after review. We do not invent evidence or guarantee funding, tender or application outcomes.
No. Project work is once-off. The care plan is month-to-month. You own your domain and all content. On the R350 and R499 care plans your domain is registered in your own name — included, no setup fee. On R99 Basic Hosting you can add it for a once-off R199. Either way it is yours: if you ever move to another provider we release it straight away, free. The registry’s own rules mean a transfer usually takes 5–7 working days, and a domain cannot be moved at all in its first 60 days after registration.
You don't need another system to learn.
We set it up, show you what to press, and stay the person you call.
✓ Nothing to install ✓ No training sessions ✓ Same person every time
Talk To A Human
Answer a few questions and we'll come back knowing what you actually need — so the first call isn't spent explaining your business from scratch.
Fill in the answers above, then send them to Keith.
When you press send, your answers go to EthicAI Consulting so Keith can reply — nothing is sent before that. They are stored only to answer your enquiry, never sold or shared on, and you can ask us to delete them at any time at keith@ethicai.co.za.
Keith
You deal with me directly — not a call centre, not an account manager. Same person on the first call and after handover.
East London, Eastern Cape · Serving all of South Africa remotely