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Work, honestly labelled

Live work and clearly labelled concepts.

A small but checkable record of delivered work and independent concepts, each labelled for what it is.

Proof and momentum

Two honest categories. No blurred labels.

Delivered work should be inspectable, and an independent concept should never impersonate a client.

Air conditioning · East London

Geoff’s Air Conditioning

Live website
Homepage of the live Geoff's Air Conditioning website built by EthicAI Consulting

A working digital front door for an established local business.

We organised the services, made the enquiry path obvious and gave new customers somewhere useful to land before they call.

Visit Geoff’s live website
Security and garage doors

Roll To Secure

Concept only

Independent EthicAI concept—neither commissioned nor client-approved.

Turn a product range into something customers can explore.

The direction replaces a wall of catalogue copy with a clearer route through repair, replacement and installation decisions.

Food and catering

That Pancake Guy

Concept only
Independent conceptA possible digital direction.

Clearly labelled and not presented as client work.

This is an independent EthicAI concept, not a published client result. No client work is claimed.

Independent studio examples

Different businesses need different customer journeys.

These are labelled EthicAI concepts, not client work. They demonstrate visual directions for common local-business decisions.

Concept website direction for a custom kitchen business
Custom kitchensCabinetry and consultation journey · concept
Concept website direction for an aluminium works business
Aluminium worksWindows and doors journey · concept
Concept website direction for a steel security business
Steel securityGates and burglar bars journey · concept
Concept website direction for a cellphone repair business
Cellphone repairsRepair and accessory journey · concept
Concept website direction for a garage door business
Garage doorsRepair and installation journey · concept
Compare the website packages
Local business contextMobile-first journeysClear enquiry pathsBuilt and supported in East London

Your business is the next brief

What should customers understand when they find you?

Tell Keith what the business does, where customers get stuck and what a better first impression should achieve.